Engagement
means we get more service done and we have higher retention because Rotarians
are more motivated and satisfied with their membership. Sounds impressive but what is it? Is it as simple as this?
To answer,
as with most things in life the answer is a bit of yes and a bit of no.
The
following is a simplified look at what might help engagement as gleaned from
reading a number of articles on the topic:
1) Communicate clear expectations and
goals to members
·
What is the club trying to achieve this year and
have these been added to Rotary Club Central on www.rotary.org with monthly updates so all members can see
progress towards achieving these.
·
What are the specific goals for each event or
project during the year?
·
What are the expectations of members? This may be illustrated by the response to
someone not performing a task who the uses the excuse “But I am a volunteer” to
which the reasonable response is “Agreed, but YOU made a commitment”.
·
People do make commitments with the best of
intentions but when circumstances make meeting these difficult, they need at
least to say so and seek help … that is what team-work is all about.
2) Make sure communication is open
·
Club leaders need to be open-minded and actively
encourage members to express their ideas and perspectives on any and every
aspect of the club without criticism.
·
This includes an encouragement of innovation.
·
People do not work well in a vacuum which is why
feedback is so important and even when things may be going wrong, constructive
feedback phrased in the positive is invaluable.
·
The other angle of this is to keep members
informed about what is happening in the club bearing in mind that not all
members are at every meeting and may miss update announcements.
·
This includes making announcements in a timely
manner so members have the opportunity to include participation in their
calendar and if wanted to respond with their feedback in time for it to be
effective.
·
There are a number of natural opportunities where
this can happen such as Club Assemblies, project meetings etc.
3) There needs to be trust
·
There are many ways to express trust but one is
where we know the other person will put their’ best foot forward’ and we are
prepared to accept that even if we know we or someone else could do the task better.
·
It is where if someone says they will do
something then that is what they will do, and if they run into an issue doing
this they will ask for help, and can expect to receive it.
4) Strong team environment
·
This might be described as the willingness to
work together where the focus is on achievement ‘for the greater good’ rather
than individual advancement no matter what.
·
It also includes looking after each other as we
all have moments where we drop the ball and knowing someone will ‘have our
back’ is where trust and friendships are built.
·
Team work is sharing the work load through good
delegation and when things are not quite working out as expected, helping
people solve their problem rather than solving this for them.
·
Teams also work best if members are
knowledgeable which is why newer members need to be encouraged to attend
learning opportunities such as Rotary Leadership Institute.
·
Also to look at taking on new roles in the club
as a learning experience with the certainty they are supported by a mentor and
/ or can call on any club member to share their knowledge and wisdom.
5) Ensure members fit the culture of the
club
·
Culture is the collective norms and behaviours
and will change over time as membership changes and the club does different
activities.
·
For this reason even long serving members may
find their fit within the club culture may change over time.
·
Every member needs to have a sense of belonging
… being able to honestly say “this is ‘my’ club” and have the pride in that
membership to tell others about it.
6) Recognition of achievement
·
Say thank you … often.
·
Success begets success, so celebrate and
recognise achievement which can be as simple as a few drinks at the conclusion
of a project.
·
Recognition for specific achievements by
individuals or groups is vital but so is an occasional recognition for the
‘routine’ such as to the bulletin editor who grinds away producing their best
effort at an interesting bulletin week after week in the hope that someone
reads it!
·
More substantial recognition can take many
forms from a surprise bottle of wine to a Paul Harris Fellow recognition.
·
The highest recognition a club can award is
Honorary Membership.
·
Often overlooked are the Rotary International recognition for which a club must initiate the application such as the Avenues
of Service Citation … when did your club last recommend someone for this?
7)
Promote your club
·
Members want to feel good about their club – its
effectiveness, reputation, values and ethics
·
Tell the stories of achievement internally
within the club via the 2-minute chat or project reports etc and also within
Rotary media.
·
Use every opportunity to promote the club to the
external audience from putting up a club banner at the local supermarket /
shopping mall or speaking to community groups, plus of course the wide
publicity possible from well written articles with photos widely distributed …
again, success begets success but people need to know about it first.
Written by: Colin Robinson, District 9920 Publicity and Communications