A national radio campaign starts again for the weeks commencing 12, 19 and 26 November 2012 and uses same commercial read by a female voice (MM -3) and a male voice (MM – 4).
Two gender voices were recorded to appeal to different targets. The different gender intonations will create interest and add some intrigue…a tactic not many use.
The communications all air during Larry Williams Drive 16:00 – 19:00 on Newstalk ZB (internet: http://www.newstalkzb.co.nz/auckland/shows/drive/ ). ZB is rated number one against all national radio stations with a weekly audience of 146,200 listeners aged 20 years plus. In addition, there is likely to be an on-air interview with Larry Williams focussing on 'Rotary in your community' with a Rotarian, one who is savvy and has good skills. These spots will be broadcast across Wellington, Christchurch, Waikato, Dunedin, BOP, Taranaki, Hawkes Bay, Southland, Northland, Manawatu, Nelson, Rotorua and Auckland.
Clip 1 Voice A Clip: "Do you want to make your community a better place to live in ..."
Clip 1 Voice B
Clip 2 Voice A Clip: "Did you know that Rotary played a leading role in setting up ..."
Clip 2 Voice B
These are also on the PR CDs currently being distributed to clubs and there are some tips for clubs at www.radio2012.rotarysouthpacific.org
Listeners wanting more information about Rotary and / or wanting to contact a club local to them are encouraged to call 0800 4 ROTARY or go to www.rotarysouthpacific.org (the Rotary New Zealand and Pacific Islands website)
