The Rotary brand is who we are, what Rotary does, and why it matters. Enhancing public image and awareness is one of Rotary International’s three strategic priorities and strengthening Rotary’s brand is a critical part of this. Rotary Down Under has the goal of promoting the Rotary brand as described above. The stories of successful projects and events told through articles and pictures contribute significantly to promoting the Rotary brand with direct benefits back to the clubs and projects.
The wider the distribution of such articles the better and the positive contribution towards achieving district and club goals around membership and publicity and their flow-on effects is significant. The Rotary Down Under magazine and the Rotary success stories blog at www.rotarystories-nzandpacific.blogspot.com are a significant part of keeping success to the forefront.
RDU continues to welcome articles specifically created for the Rotary Down Under magazine but it is also appropriate for those sending articles to other media such as the local newspaper or the district newsletter to simply add berylrobinson@rotarydownunder.co.nz to that email’s CC. line so that Rotary Down Under can support the club or project through additional publicity. It is good practice to have the best quality you can for all articles and picture and for the magazine this is no more than 300 well written words and attached pictures of at least 300dpi in jpeg format (ie. attach the picture as it was taken by the camera).
The current issue of the Rotary Down Under magazine is packed full of useful Rotary information and Rotary success stories. The on-line version is available via www.rotarydowunder.org and subscribers can choose to receive their magazine digitally if they wish – this is as simple as requesting the change via the club Secretary.
Related links:
RI Strategic Plan Update
