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| District Governor Margaret Reeve, Peter Fletcher, Keith Walker and Peter’s dog in front of the ‘mobile billboard’. |
Public Relations Director for District 9970 in New Zealand, Keith Walker, was recently offered an innovative way to promote Rotary by turning a truck into a mobile billboard.
Peter Fletcher, fellow Rotarian and currently an Assistant Governor for 9970, owns a transport company and was due to replace the side curtains on one of his trucks.
Peter decided that instead of the curtains being blank as normal he would offer the space to promote Rotary which Keith welcomed with both arms.
Indeed given the lack of infrastructure in Christchurch after the February earthquake, there are few places available to display billboards, so Peter’s offer was a god send!
The message displayed on both sides runs parallel with the international message promoting Rotary membership, being “Want to Play a Part?”
Given the 7 – 8 year shelf life of the curtains, the NZ$5,000 price tag to produce, sign write and fit the curtains is very cost effective.
Peter’s truck was displayed at the recent training day for District 9970 and gained wide spread approval.
“The truck is already being noticed around Christchurch and will hopefully play its part in drawing future members into our clubs” says Keith.
